The Case for Owning Fewer Features

Open your bathroom drawer. Pick up your current shaver. Now count the features on it that you've used in the last week.

Not the ones it has. The ones you actually used.

If you're like most men, it's two: the power button and the rinse-under-the-tap. Maybe three if you have the precision trimmer attachment and remember to use it on your sideburns. The five-stage cleaning station, the LCD timer, the synced bluetooth app, the seven adjustable speeds — those features sold you the shaver in the store. They have not shaved your face.

This is the case for the MS006.

Why feature creep happens

Most grooming brands compete on spec sheets because spec sheets are easy to compare. Add a third blade, a digital display, a faster motor, a charging dock, an app. The press release writes itself. The retail comparison chart fills out. The customer feels like they got more.

What the customer actually got is more parts to break. More batteries to die. More buttons to misuse. More disappointment when one of those features turns out to do nothing you care about.

What the MS006 keeps

One foil head. One button. One USB-C port. IPX7 sealing so you can rinse it under the tap. A travel lock so it doesn't switch on in your bag. Forty-five minutes of runtime. That is the entire list.

What it doesn't have: a digital screen, multiple speed settings, replaceable blade cassettes, an app, a charging dock, voice assistant integration, a built-in calendar reminder. It also doesn't have the bulk and weight that come with those things.

Less is the new premium

The expensive shavers in a luxury hotel bathroom are not the ones with the most features. They're the ones a hotel buyer trusts to still work in year three of being used by 800 different people. Reliability scales inversely with parts count. So does packing.

If you've ever traveled with a shaver that has a charging dock and a separate AC adapter and a cleaning station, you already know the lesson the MS006 is built on.

The best gear on the road is the gear you forget you brought.

— Marcus

One button. One cable. Done. See the MS006 →